Moment of Truth Marketing Blog

A Blog to Help You Achieve Better Search Marketing
Keep me updated with the latest from Zero Company.

Jonathan Avila

February 4, 2021

Learn how to ask the 10 key questions when vetting a digital marketing agency. Access our free checklist. – From a Google Premier Partner Agency. Download Now See what a Google Premier Partner Agency has to say on Hiring an Agency Learn how to ask key questions when vetting a

Zero Company Performance Marketing

November 24, 2020

Programmatic advertising has become the shiny new penny of the digital marketing world. It’s an old-ish concept with a posh new look that doesn’t break the bank. A wave of interest is knocking at its door because it reduces cost while targeting your direct audience, forgoing the traditional, time-consuming

Zero Company Performance Marketing

January 10, 2020

It’s always surprising to us how untapped mutual fund marketing remains online. There are a lot of reasons for this. And the stringent regulatory requirements in the financial sector have probably slowed things down a little. The challenges online are never-ending and yet there is constant innovation in the

Zero Company Performance Marketing

January 4, 2020

5 Low-Cost Advertising Ideas for Local Businesses Looking for ways to stretch your marketing budget and get your name in front of local prospects when money is tight? If the budget is lean and your back is against the wall, don’t stress. Embrace the opportunity. “It helps to have

Zero Company Performance Marketing

January 4, 2018

Pharma companies are shockingly behind when it comes to search engine marketing. Typically, with any highly regulated industry, it is often slow to adapt new trends or take advantage of new opportunities in search marketing. Or there just isn’t enough legal clarity as the regulators (the FDA in this