Moment of Truth Marketing Blog

A Blog to Help You Achieve Better Search Marketing

10 Top Mobile App Marketing Strategies

Getting a killer app idea and developing an application is just one part of the story for app success. You also need to create awareness with your target audience about how your application can help solve their problem. After all,

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Facebook Retargeting Ads for Cart Abandonment Users

 More than 90% of people who visit your website the first time will not purchase your product. In reality, that number is likely higher. And most likely, a percentage of those put your product in the cart and went to

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Google Ad Grants For Non-Profit Organizations

We had a charity that came to us looking to manage their AdWords account. They had an aggressive budget and wanted us to drive more phone calls to their help hotline. They were getting good results, but wanted to improve

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AdWords: Five Tips for Small Business Advertising

If you’re a small business owner, finding the time to continually manage your AdWords account can tough. You can’t let days of not managing your account turn into weeks. You can’t get behind on latest strategies while your competition pounces

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