In essence, TrueView ads are ads that show at the beginning of YouTube videos. They are skippable, and extremely effective for a couple of reasons. TrueView ads are based on the Pay Per View advertising model. You would only pay if two conditions are met. Someone has played your video for 30 seconds or longer (or it has ended), or the viewer clicked on your video. They also combine the viewer’s Google search history with their YouTube watch history – which by itself is the greatest database on the viewers available currently – and essentially show extremely relevant audiences your video. Cost Per Views could be as low as .005 cents per view.

The problem with production companies is they do not understand video SEO, or how to create content that converts. Although nice-looking videos are aesthetically pleasing, the most important aspect of video creation is creating content that converts. This usually informs the creative direction, along with mapping the ideal customer and what type of video content fits in the best on their favorite websites and apps. Each channel represents a different psyche they’re in, which means the right video at the right moment is key. We believe creating outcome-driven content returns the most value to your business and serves your customers better, which is why we work exclusively with Google as a premier partner to edit YouTube videos and create appropriate videos made to convert well on YouTube. Ask us about prior content we’ve made in collaboration with Google that directs users to take a favorable action online.

No problem! For a long time, brands needed to have video content to advertise on YouTube. This has now changed with the advent of Discovery Ads — These are specific forms of video ads that allow you to use images from your social campaign, then it will be optimized for maximum performance across the YouTube Home feed, Gmail and more.